An important part of growing a company is having a solid brand. Among the many things to tackle when brand building is figuring out the optimal way to position yourself in relation to your perceived competition.
In this 10-minute episode, Scott Stouffer (CEO and Co-Founder of scaleMatters) reviews the importance of nailing your competitive positioning, including:
- The goals of strong competitive positioning (2:02)
- What early-stage companies should do when they don’t have direct competitors (4:22)
- How to start building your competitive positioning (7:10)
- A pro tip to use Gong and Chorus to efficiently build understanding (9:10)