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How to Best Figure Out Your Tech Company's Competitive Positioning


An important part of growing a company is having a solid brand. Among the many things to tackle when brand building is figuring out the optimal way to position yourself in relation to your perceived competition.

In this 10-minute episode, Scott Stouffer (CEO and Co-Founder of scaleMatters) reviews the importance of nailing your competitive positioning, including:

  • The goals of strong competitive positioning (2:02)
  • What early-stage companies should do when they don’t have direct competitors (4:22)
  • How to start building your competitive positioning (7:10)
  • A pro tip to use Gong and Chorus to efficiently build understanding (9:10)
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Podcast: The Data Room
The Data Room

Written by The Data Room

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help B2B CEOs, CROs, or revenue leaders build a more effective, efficient Go-to-Market engine. Subscribe to The Data Room on Spotify or Apple Podcasts.

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