Strategic Analytics for B2B Revenue Leaders

If you can relate to any of the following frustrations, it's probably worth having a conversation:

• Ongoing lack of confidence in your sales and marketing data integrity.
• Too many strategic decisions being made by gut feel or guesswork.
• Burdensome and time-consuming spreadsheet work to get decent reporting.
• Superficiality of BI dashboards that show nice visuals, but no concrete answers.
• Revenue leaders trying to be analysts instead of managing and coaching their teams.
• Depending on salespeople to enter useful data into your CRM about competitors, industry, objections, loss reasons etc...

B2B companies engage scaleMatters to get easy access to quality data to make good decisions.

They recognize that they currently lack the data and insights necessary to run their customer acquisition engine efficiently and effectively.

Typically, these companies understand that their Go-to-Market data gaps are connected to operational inefficiencies, process friction points, poor allocation of sales and marketing dollars, weak messaging, and suboptimal product positioning.

We’re different from most analytics or BI tools because we start by addressing any data quality or process issues with our data integrity model. Then, we layer on our data visualization software that completely eliminates any data crunching, spreadsheeting, or manual reporting you’re doing now.

The other obvious difference is the two data types that we aggregate. We capture your sales and marketing performance and activity data from your tech stack. We also capture Voice of Prospect data from recorded sales conversations so you can optimize your messaging and positioning.

If you've already identified the need to clean up your data, improve your reporting, or enhance your tech stack, we would recommend that you consider implementing our Data Integrity Framework before committing to any large overhaul projects.

The Data Integrity Framework ensures that you have all your measurement points in place and a clean data environment to operate in going forward. Otherwise, you risk running into the same data integrity obstacles again and again.

On average, it takes 90 days to implement our Data Integrity Framework, clean up your last six months of historical data, and put data validation protocols in place to ensure your data stays clean.

We implement our data model into your existing tech stack to capture thousands of granular measurement points.

Then, our data visualization software pulls in performance data and Voice of Prospect data from the data model to provide visualizations across your entire Go-to-Market operation.

Software that we integrate or work with include:

• CRM - We currently require Salesforce CRM.
• Conversation Intelligence - We currently require Gong.io (Unless you opt out of Voice of Prospect data).
• Web Analytics - We require access to Google Analytics.
• Marketing Automation - No requirements. We typically work with Hubspot, Marketo, or Pardot.
• Sales Engagement - No requirements. We typically work with Salesloft or Outreach.

Here are the main differences with scaleMatters and those enterprise BI tools:

• scaleMatters starts by cleaning your data and we ensure ongoing data integrity. Other BI tools simply visualize questionable underlying data.
• scaleMatters is built specifically on a customer acquisition data model, whereas those enterprise BI tools require you to build your own custom data model and then support it.
• scaleMatters provides drill-down diagnostics that give answers, not just dashboards that show data.
• scaleMatters can be easily used by anyone out of the box, and never requires expensive analysts to maintain data hygiene or build custom reports.
• scaleMatters is built in our own Snowflake data warehouse, and costs nothing for you to maintain.

InsightSquared and Clari are awesome pipeline inspection tools for near-term tactical decisions. They are perfect for the sales manager who has a week left in the month or two weeks left in the quarter and needs to know which opportunities they should focus on closing.

scaleMatters is focused on helping revenue leaders make great strategic decisions. Our data and insights provide answers to questions like:

• Which of our customer acquisition strategies are most cost-effective and scalable?
• Where are the process friction points in our sales process or prospects' buying journey?
• Have we clearly differentiated our product positioning relative to competitors?
• Does our demo pitch and website messaging sufficiently address our prospects' needs?