Identify and eliminate friction and wasteful spend...so you can reduce customer acquisition costs.
Go beyond marketing attribution. Get end-to-end granular visibility into the relative performance of all your customer acquisition strategies.
With scaleMatters "Funnel Charts", you can compare the full-funnel marketing spend and sales capacity required to turn leads into meetings and meetings into deals for each strategy.
Then, confidently deploy your dollars into the most cost-effective strategies.
Stop relying on sales people to add competitor data into the CRM.
With scaleMatters' "Voice of Prospect" data, automatically capture the competitors your prospects mention during sales conversations and see how competitive presence impacts your win rates.
Then, sharpen your website messaging to differentiate your offering, structure your demos to highlight your competitive strengths, and prioritize your product roadmap with features that improve win rates.
Use scaleMatters "Journey Analyzer" to perform drill-down analysis into your top of funnel or bottom of funnel process flows to pinpoint where leads or opportunities are getting stuck.
Then, precisely diagnose and fix root cause issues such as: Slow lead follow-up because of bad technology integration, inexperienced sales reps that need more coaching, or lead sources that consistently bring in low quality prospects.
Gain thorough understanding of your buyers.
During sales calls, prospects share a gold mine of information such as what their goals are, what challenges they are facing, and so much more.
With scaleMatters "Voice of Prospect" data, you can visualize how frequently these topics are mentioned by prospects and determine differences in characteristics of prospects by strategy (outbound cold calling v. Google Ads v. inbound).
"I have experienced how much harder start-up life is without good data and analytics. I approached scaleMatters to make sure we build our sales & marketing infrastructure and data right from the beginning. It's making analysis, decision-making, and board reporting easier. The investment in scaleMatters is much less than if I tried to do it all in-house, and it pays for itself in improved ROI on marketing & sales spend."
Christine, CRO at Early Stage Start-Up
"Not only is our data finally clean and trustworthy, but it's super easy to get end-to-end attribution from lead to meeting to opp to deal across ALL our strategies."
Sadaf, VP Marketing at Surefire Local
"We had all the modern technology already but my sales and marketing leaders were spending way too much time crunching data instead of running their teams. That all changed when we started working with scaleMatters. Now, all the analytics we need to make decisions are always available."
CEO at PE-backed IT Firm
"We engaged scaleMatters to help us modernize our tech stack and sales operations. Now, we're getting all the data and reporting we need at a very granular level across our global sales team. In just a few clicks, I can diagnose our funnel and drill-down into every metric by lead source, salesperson, business unit or region."
Mike, North America Head of Sales at LabWare
Our Data Integrity Framework includes a granular customer acquisition data model upon which great analytics and intelligence can be built. The Framework resolves common data quality problems found in most sales and marketing environments including: weak data model, poorly configured tech stack, and human error or sloppiness.
Our Data Visualization Software contains thousands of "out-of-the-box" visualizations built specifically to help strategic B2B revenue leaders quickly diagnose and eliminate friction in their customer acquisition strategies, teams/people, processes, messaging and competitive positioning.
Best for: Companies who want a modern, high-integrity data environment but don't have internal resources for RevOps, Sales Ops, or Marketing Ops.
If you can relate to any of the following frustrations, it's probably worth having a conversation:
B2B companies engage scaleMatters to get easy access to quality data to make good decisions.
They recognize that they currently lack the data and insights necessary to run their customer acquisition engine efficiently and effectively.
Typically, these companies understand that their Go-to-Market data gaps are connected to operational inefficiencies, process friction points, poor allocation of sales and marketing dollars, weak messaging, and suboptimal product positioning.
We’re different from most analytics or BI tools because we start by addressing any data quality or process issues with our data integrity model. Then, we layer on our data visualization software that completely eliminates any data crunching, spreadsheeting, or manual reporting you’re doing now.
The other obvious difference is the two data types that we aggregate. We capture your sales and marketing performance and activity data from your tech stack. We also capture Voice of Prospect data from recorded sales conversations so you can optimize your messaging and positioning.
If you've already identified the need to clean up your data, improve your reporting, or enhance your tech stack, we would recommend that you consider implementing our Data Integrity Framework before committing to any large overhaul projects.
The Data Integrity Framework ensures that you have all your measurement points in place and a clean data environment to operate in going forward. Otherwise, you risk running into the same data integrity obstacles again and again.
On average, it takes 90 days to implement our Data Integrity Framework, clean up your last six months of historical data, and put data validation protocols in place to ensure your data stays clean.
We implement our data model into your existing tech stack to capture thousands of granular measurement points.
Then, our data visualization software pulls in performance data and Voice of Prospect data from the data model to provide visualizations across your entire Go-to-Market operation.
Software that we integrate or work with include:
Here are the main differences with scaleMatters and those enterprise BI tools:
InsightSquared and Clari are awesome pipeline inspection tools for near-term tactical decisions. They are perfect for the sales manager who has a week left in the month or two weeks left in the quarter and needs to know which opportunities they should focus on closing.
scaleMatters is focused on helping revenue leaders make great strategic decisions. Our data and insights provide answers to questions like:
See the latest from scaleMatters' blog
How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a checkup:
Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so it’s useful for optimizing...
Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for go-to-market leaders. Do you know how to properly mine those...