2 min read
How to Operationalize GTM Data to Improve Your SaaS Metrics: SaaS Metrics Palooza 2024
scaleMatters CEO & Founder Scott Stouffer presented at Benchmarkit's SaaS Metrics Palooza 2024. Here's the video replay...
scaleMatters is the Go-to-Market analytics partner for PE-backed companies who are under pressure to optimize performance, drive predictable outcomes, and comply with board reporting requirements.
Source: BCG
Increase in digital marketing ROI
Increases in sales productivity
Reduction in GTM expenses
Each GTM leader brings siloed reports to ELT meetings that quickly spiral into arguments over data accuracy.
All-consuming, all hands on deck scramble to pull together reports for the board. Every. Single. Quarter.
Overwhelming volume of GTM data to make sense of - very difficult for executives to draw conclusions.
The revolving door of GTM executives drives inconsistent reporting priorities.
GTM tech wasn't setup to measure the right data making it hard to answer executive questions.
Historical data is garbage so you your gut feel is better than your GTM reporting.
We combine the exact expertise and proven methodology to deliver in under 90 days what would take over 3 years and $3M for you to build internally.
Multiple distinct skill sets are required to transform dysfunctional GTM reporting into actionable GTM reporting.
You likely don't have this combination of talent on your staff.
We bring all of these skill sets together for you at a fraction of the cost.
Whether it's nagging data integrity problems, challenges presenting data for C-level consumption, or reporting siloes driven by misconfigured tech...you need a methodology that holistically fixes your dysfunctional reporting.
Unless you have experienced strategic and tactical talent that have built or rebuilt GTM data infrastructure from the ground up, you won't have a methodology to lean on to fix your reporting issues.
Our DATA DRIVES ACTION framework has proven successful across dozens of customers. It guides the transformation process from dysfunctional GTM reporting to actionable GTM reporting and insights.
Even if you have the talent and experience internally, you can't expect your internal staff to fix your GTM reporting dysfunction quickly.
They have other jobs to do.
They have other priorities.
scaleMatters has the expertise, framework, and enabling technology to transform your GTM reporting posture in under 90 days.
And we don't disrupt or distract from your internal Revenue Operations.
We fix your GTM reporting dysfunction in under 90 days. Then, we ride shotgun with your GTM executives, surfacing action-worthy insights so you can make decisions that continuously improve GTM performance.
Fix the root-cause of your data quality issues and configure your tech to consistently capture and measure accurate data.
Get real-time answers to executive questions you need to know to drive improvement with GTM Action Dashboards.
Take quick, decisive actions with ongoing GTM analyst insights - data stories with charts, narrative and recommendations.
Drive more predictability with 'what-if' scenario planning, bottoms-up annual planning, and predictive modeling.
Rapidly improve your GTM data posture without disrupting internal GTM operations.
scaleMatters is a strategic analytics partner that rides shotgun with your executive team:
With unbiased, third party data, you'll align your revenue leaders around goals, initiatives, and decisions much faster than you could internally.
scaleMatters is a key partner for top PE firms and growth equity VCs who want to professionalize the GTM reporting posture of their portfolio companies within 100 days.
Just made a new investment? Rolling up multiple companies? Trying to turn around an existing asset? Tap scaleMatters to:
For companies using Salesforce CRM, our full-funnel GTM analytics software dramatically speeds the time it takes for analysts to build actionable reporting, perform analysis, and deliver insights.
"scaleMatters shows us where to cut the marketing and sales waste that is killing our profitability, without cutting into the muscle that is fueling our growth."
"scaleMatters exposes data we need to adjust our funnel, measure our processes, know where our weak points are, and make data-driven decisions."
"scaleMatters helps us identify which GTM strategies are working, and which aren't, before it's too late to make course corrections."
"scaleMatters gives us greater insight into metrics that we didn't have before and improved communication and accountability between finance, marketing, and sales."
"The investment in scaleMatters is much less than if we tried to build this all in-house, and it pays for itself in improved ROI on marketing & sales spend."
"There is always going to be friction between marketing and sales. But, scaleMatters is great at removing some of that friction."
2 min read
scaleMatters CEO & Founder Scott Stouffer presented at Benchmarkit's SaaS Metrics Palooza 2024. Here's the video replay...
8 min read
Originally published in April 2023 Note: This is an actual scaleMatters analyst insight report delivered to our...
2 min read
Originally published in July 2022 Note: This is an actual scaleMatters analyst insight report delivered to our...