Est. 2018

About scaleMatters


Founding Story

TL;DR - We productized our data-driven approach to customer acquisition that was successful at our last company, Salsa Labs. In 9 months, we reduced our sales cycle by 45% and lowered our customer acquisition costs by 75%.

Our Mission

Fundamentally, we're on a mission to improve the odds of successful outcomes for early and growth stage B2B company founders, investors, shareholders, and employees.

With our Go-to-Market operations services and software exposing inefficiencies, friction, and wasted marketing and sales spend, our customers are:

 Extending cash runways
 Lowering acquisition costs
 Growing more efficiently


And ultimately...getting better valuations!

scaleMatters Manifesto - Data-FIRST Customer Acquisition

Meet Scott Stouffer
CEO & Founder

Scott Stouffer is a serial tech entrepreneur, 5X CEO, and 3X Founder.

He took his first company (Visual Networks) public in 2001 and grew it to a peak market cap of $3 billion..

Since 2011, Scott has focused on early and growth-stage tech companies, building quantitative data and process models that uncover waste, inefficiency, and friction in the customer acquisition function.

  Follow Scott on LinkedIn
  Subscribe to Scott's podcast, The Data Room
Meet SS
Catch Scott's Guest Appearances on Top Go-to-Market Podcasts


The Role Forward Podcast Metrics That Measure Up Podcast RevOps Podcast Leaders of Growth Podcast The Revenue Architect Podcast Cash and Burn Podcast CRO Spotlight Podcast Selling SaaS Podcast

Core Values

scaleMatters Logo Mark Only

Radical transparency in everything: Straightforward pricing. Ungated content. Candid communication between executives and employees.

scaleMatters Logo Mark Only

We go deep. If you like superficial, we're not for you. We geek out over revenue tech stacks, data models, processes, and new bookings plans.

scaleMatters Logo Mark Only

The "Essentialism" mindset guides how we work and how we build the product. The software is built to surface highest impact Go-to-Market issues helping our customers focus on what matters.


Ready to take your Go-to-Market reporting and your business to the next level?


Book 30-min RevOps Strategy Call