Track new initiatives & experiments.
Go-to-Market is always in motion. You're testing call scripts, iterating pitch decks, launching websites, hiring sellers, firing agencies, changing pricing and so on...
With Event Annotations & Experiment Panels, you now have a way to carefully track of all the changes and how they impact key metrics positively or negatively.
Document changes, events, initiatives, and experiments
![Add Events](https://www.scalematters.com/hs-fs/hubfs/0sM%20-%20Website%20-%202023/Add%20Events.png?width=882&height=557&name=Add%20Events.png)
Keep a full history of all your changes
![Event Log](https://www.scalematters.com/hs-fs/hubfs/0sM%20-%20Website%20-%202023/Event%20Log.png?width=885&height=565&name=Event%20Log.png)
Overlay event annotations on any trend chart
![Event Annotation Trend](https://www.scalematters.com/hs-fs/hubfs/0sM%20-%20Website%20-%202023/Event%20Annotation%20Trend.png?width=775&height=500&name=Event%20Annotation%20Trend.png)
Create Experiment Panels to track all metrics affected by new initiatives
![Experiment Charts](https://www.scalematters.com/hubfs/Experiment%20Charts.png)
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