Two Types of GTM Data That Help Growth-Stage Companies Compete
Go-to-market data can be defined as data captured in your go-to-market tech stack (your CRM, marketing automation, or sales enablement tools). But...
Have you ever had to clean up your CRM? If you’re like most RevOps leaders, it’s a regular chore to audit CRM data and ensure all the data is standardized.
What if there was a better way to handle these cleanups - so you wouldn’t have to do them at all?
In this episode, Scott Stouffer, CEO and Co-Founder of scaleMatters, shares the pitfalls of periodic CRM data cleanups:
Go-to-market data can be defined as data captured in your go-to-market tech stack (your CRM, marketing automation, or sales enablement tools). But...
An important part of growing a company is having a solid brand. Among the many things to tackle when brand building is figuring out the optimal way...
In this episode, scaleMatters CEO and Co-Founder Scott Stouffer shares his insights into what RevOps "Done Right" looks like for companies looking to...