This is Why Periodic CRM Data Cleanups Fail

This is Why Periodic CRM Data Cleanups Fail

Have you ever had to clean up your CRM? If you’re like most RevOps leaders, it’s a regular chore to audit CRM data and ensure all the data is standardized.

What if there was a better way to handle these cleanups - so you wouldn’t have to do them at all?

In this episode, Scott Stouffer, CEO and Co-Founder of scaleMatters, shares the pitfalls of periodic CRM data cleanups:

  • The cycle of why the CRM never seems to stay clean (1:27)
  • How to use data integrity protocols to ensure better data integrity (3:59)
  • Tips to create a culture of data sanctity with your sales team (8:07)

 

 

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