GTM Planning, Forecasting and Funnel Building for Series A-C


For any startup looking towards their series A or B funding rounds, realistic financial forecasts are a must. In addition to that, the companies that find success infuse their go-to-market strategies with funnel principles.
In this episode, Arthur Nobel , Principal at Knight Capital, explains how startups should approach financial forecasting, how a funnel mindset is what you need to succeed, and how a VC evaluates key go-to-market indicators.

We discuss:

  • The danger of spreadsheet sales
  • Considerations for financial forecasting
  • The importance of having a funnel mindset
  • How to apply funnel principles to larger ACV Enterprise environments
  • Go-to-market fit indicators that series A/B VCs look for before investing
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Go-to-Market Excellence

Written by Go-to-Market Excellence

Each episode, we dissect the innovative tools and data-driven strategies that give forward-thinking leaders an edge in today’s market.

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