How to Best Figure Out Your Tech Company's Competitive Positioning

An important part of growing a company is having a solid brand. Among the many things to tackle when brand building is figuring out the optimal way to position yourself in relation to your perceived competition.

In this 10-minute episode, Scott Stouffer (CEO and Co-Founder of scaleMatters) reviews the importance of nailing your competitive positioning, including:

• The goals of strong competitive positioning (2:02)
• What early-stage companies should do when they don’t have direct competitors (4:22)
• How to start building your competitive positioning (7:10)
• A pro tip to use Gong and Chorus to efficiently build understanding (9:10)