In this special episode of The Data Room, we’re joined by co-host Dan Quirk (host of Go-to-Market Excellence podcast) and Sangram Vajre, Chief Evangelist and Co-Founder of Terminus.
Sangram discusses the process of authoring his latest book, MOVE: The 4-Question Go-to-Market Framework and the benefits of prioritizing your go-to-market strategy.
- An overview of the MOVE framework, built out of interviews with hundreds of companies (1:25)
- The nuances between the business stages of problem fit, product fit, and platform fit (5:35)
- Two arguments why go-to-market is broken in many organizations (9:30)
- A look into revops at Terminus and why an unbiased scorecard makes executive meetings more productive (12:23)
Check out our additional conversation with Sangram on the Go-to-Market Excellence podcast.