3 min read
Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"
Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?
2 min read
Want to Get From Series A to Series E? You Need This Data Infrastructure
The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in...
3 min read
3 Ways B2B Startups Can Solve Their Biggest Go-to-Market Data Integrity Issues
How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a...
1 min read
How Voice of Prospect Informs Marketing, Sales & Product Leaders
Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so...
4 min read
8 Ways to Capture Voice of Prospect Data with Gong.io
Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for go-to-market leaders. Do you know...
2 min read
What is Voice of Prospect and How is it Different from Voice of Customer?
Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like driving at night in the countryside...
9 min read
9 Ways to Enforce Data Quality in B2B Sales and Marketing
This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to make smart analytical...
12 min read
Top 17 Obstacles to Data Integrity for B2B Startup Go-to-Market Teams
When growth flatlines for investor-backed tech companies, board members start pressing the CEO for answers... “What’s going on?" "Can you get back on...
5 min read
Why B2B Startups Should Manage Sales & Marketing Spend Like an Investment Portfolio
Most early and growth stage B2B startups squander precious time and expensive capital thrashing through sales and marketing approaches that...
6 min read
5 Examples of Sales & Marketing Waste That Stagnates Growth for B2B Startups
Over the last decade, we’ve observed a number of major sales and marketing pitfalls that hinder B2B startups from reaching their growth potential and...