3 min read
Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"
Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?
3 min read
Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?
2 min read
The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in...
3 min read
How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a...
1 min read
Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so...
4 min read
Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for go-to-market leaders. Do you know...
2 min read
Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like driving at night in the countryside...
9 min read
This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to make smart analytical...
12 min read
When growth flatlines for investor-backed tech companies, board members start pressing the CEO for answers... “What’s going on?" "Can you get back on...
5 min read
Most early and growth stage B2B startups squander precious time and expensive capital thrashing through sales and marketing approaches that...
6 min read
Over the last decade, we’ve observed a number of major sales and marketing pitfalls that hinder B2B startups from reaching their growth potential and...