9 min read
5 Strategically Significant Benefits of Full-Funnel Revenue Analytics
Many companies' Go-to-Market (GTM) reporting and analytics are disconnected between the top-of-funnel and the bottom-of-funnel.
Revenue Intelligence
9 min read
4 Go-to-Market Metrics for Analyzing Sales Cycle Performance
Chief Revenue Officers are constantly looking for ways to maximize their sales performance and revenue growth. Sales cycle metrics are a key factor...
4 min read
8 Ways to Capture Voice of Prospect Data with Gong.io
Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for go-to-market leaders. Do you know...
2 min read
What is Voice of Prospect and How is it Different from Voice of Customer?
Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like driving at night in the countryside...
3 min read
Data-FIRST Manifesto: Why We Started scaleMatters
Spewing, hand-waving and back-pedaling. I can’t even count how many times across so many companies as CEO or Board member that I’ve asked questions...