2 min read
It's common to think of data as just an operational component for sales and marketing teams. But did you know that the quality of your data can actually inhibit company growth?
An important part of growing a company is having a solid brand. Among the many things to tackle when brand building is figuring out the optimal way...
Go-to-market data can be defined as data captured in your go-to-market tech stack (your CRM, marketing automation, or sales enablement tools). But...
3 min read
Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?
2 min read
The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in...
The data you capture in your go-to-market engine can be a competitive differentiator. When you take your data quality, data hygiene, and data...
3 min read
How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a...
1 min read
Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so...
4 min read
Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for go-to-market leaders. Do you know...
2X Chief Revenue Officer and now President of Surefire Local, Mike Pierce, took some time out of his busy schedule to share important lessons, one of...
