5 Examples of Sales & Marketing Wasted Spend for B2B Startups
Over the last decade, we’ve observed a number of major sales and marketing pitfalls that hinder B2B startups from reaching their growth potential and...
Multi-touch attribution gets a lot of attention from marketing teams, but how much of it is necessary?
For all of the hype around attribution models and technologies, Scott Stouffer argues that focus could be better spent on more productive activities. Join Scott in The Data Room as he explores the issues with multi-touch attribution reporting:
Over the last decade, we’ve observed a number of major sales and marketing pitfalls that hinder B2B startups from reaching their growth potential and...
Chief Revenue Officers are constantly looking for ways to maximize their sales performance and revenue growth. Sales cycle metrics are a key factor...
A grueling part of the venture capital or private equity fundraising process is the due diligence phase. Potential investors will typically open up...