Scott Stouffer

CEO & Founder of scaleMatters.

Customer Net Present Value (not LTV/CAC) is the best metric for determining unit economics of a customer.

7 min read

Why LTV/CAC is a Misleading SaaS Metric and Should be Replaced with Customer NPV

How the quest for simplification drove ignorance (not dissimilar to politics) Lifetime Value / Customer Acquisition Costs (LTV/CAC) has long been a foundational metric to indicate the quality and health of a SaaS company’s business model. It is...

5 Strategically Significant Benefits of Full-Funnel Revenue Analytics

9 min read

5 Strategically Significant Benefits of Full-Funnel Revenue Analytics

Many companies' Go-to-Market (GTM) reporting and analytics are disconnected between the top-of-funnel and the bottom-of-funnel.

How to Manage Your Sales & Marketing Spend Like an Investment Portfolio

5 min read

Why B2B Startups Should Manage Sales & Marketing Spend Like an Investment Portfolio

Most early and growth stage B2B startups squander precious time and expensive capital thrashing through sales and marketing approaches that...

scaleMatters Manifesto - Data-FIRST Customer Acquisition

3 min read

Data-FIRST Manifesto: Why We Started scaleMatters

Spewing, hand-waving and back-pedaling. I can’t even count how many times across so many companies as CEO or Board member that I’ve asked questions...