Ingredients for Scale

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SaaS Metrics

Customer Net Present Value (not LTV/CAC) is the best metric for determining unit economics of a customer.

7 min read

Why LTV/CAC is a Misleading SaaS Metric and Should be Replaced with Customer NPV

How the quest for simplification drove ignorance (not dissimilar to politics) Lifetime Value / Customer Acquisition Costs (LTV/CAC) has long been a...