You Can't Scale Marketing Winning 0.1% of Leads


With a background in engineering, bioinstrumentation, and product management, he’s not your average marketer or chief exec.

He’s spent his time in the trenches, learning, observing patterns, and now he’s adapting that knowledge to disrupt fusty old GTM practices and create exponential demand gen.

In this episode, Chris Walker, the charismatic CEO of Refine Labs, gives a stimulating glimpse inside the mind of a wunderkind demand accelerator.

Over the course of this conversation, we’ll discuss:

  • The best 3 ways to learn the truth about your customers
  • Creating content for omnichannel dominance
  • Getting your CAC in the right place
  • How eliminating budget waste drives innovation
  • Approaching rev gen like a manufacturing process

Resources mentioned during the podcast:

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Go-to-Market Excellence

Written by Go-to-Market Excellence

Each episode, we dissect the innovative tools and data-driven strategies that give forward-thinking leaders an edge in today’s market.

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