Prioritizing Process Before Tech Stack


Without processes, you’re flying blind. They give you the steps to follow and something to iterate off of and improve. 

In short, processes keep your revenue-generating engine running.

In this episode, I interview Asia Corbett, Head of Revenue and Community Operations at RevGenius, about why process modeling should come before tech stack building and how to get started.

We discuss:

  • The skills you need to be successful in RevOps
  • Why is process important
  • How to start process modeling and what pitfalls to avoid
  • Data governance frameworks
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Go-to-Market Excellence

Written by Go-to-Market Excellence

Each episode, we dissect the innovative tools and data-driven strategies that give forward-thinking leaders an edge in today’s market.

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