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Two Distinct Qualities of Successful GTM Leaders


If you yearn to be a go to market commander or an iconic CRO, you’ve got to be an absolute expert in one of two crucial areas:

Building the machine, and building your team.
Josh Wetzel is the charismatic CRO at OneSignal, a global SaaS platform that delivers more than 10B messages daily.

He discovered early on that he was a team builder, a natural at creating momentum and excitement.

In this episode, we’ll dive into:

  • The two most important qualities in a strong GTM leader
  • How to level up and avoid mediocrity
  • Hiring a team that complements your skillset
  • Avoiding analysis paralysis
  • Balancing the feel good stuff with hard data — the best of both worlds

To leave your mark as a GTM master, remember that authenticity and true success come from your work ethic, the example you set, and surrounding yourself with people who compliment your strengths.

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Go-to-Market Excellence

Written by Go-to-Market Excellence

Each episode, we dissect the innovative tools and data-driven strategies that give forward-thinking leaders an edge in today’s market.

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