7 min read
How the quest for simplification drove ignorance (not dissimilar to politics) Lifetime Value / Customer Acquisition Costs (LTV/CAC) has long been a foundational metric to indicate the quality and health of a SaaS company’s business model. It is...
7 min read
Go-To-Market strategy is a crucial part of any business, as it helps organizations to reach their target customers and generate revenue. It involves...
9 min read
Chief Revenue Officers are constantly looking for ways to maximize their sales performance and revenue growth. Sales cycle metrics are a key factor...
3 min read
Congrats! You just raised a sizable Series A round. Now what? Your company is moving from a founder-led approach for acquiring customers to a...
4 min read
Obstacles are inevitable as you scale your business. Those obstacles, however, will change depending on the size of your company.
4 min read
B2B startups don’t have the luxury of waiting around for the right customers to come to them. They have to be precise in finding product-market fit,...
6 min read
Our team recently met with the CEO of a B2B tech company in Atlanta. Bootstrapped. ~$10M ARR.
3 min read
Every SaaS company wants to scale their business; few companies know how to do it effectively and efficiently. Scaling requires executive and...
3 min read
A grueling part of the venture capital or private equity fundraising process is the due diligence phase. Potential investors will typically open up...
2 min read
It's common to think of data as just an operational component for sales and marketing teams. But did you know that the quality of your data can...
