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Ingredients for Scale

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Customer Net Present Value (not LTV/CAC) is the best metric for determining unit economics of a customer.

7 min read

Why LTV/CAC is a Misleading SaaS Metric and Should be Replaced with Customer NPV

How the quest for simplification drove ignorance (not dissimilar to politics) Lifetime Value / Customer Acquisition Costs (LTV/CAC) has long been a foundational metric to indicate the quality and health of a SaaS company’s business model. It is...

The Secrets of A Winning Go-To-Market Strategy

7 min read

The Secrets of A Winning Go-To-Market Strategy

Go-To-Market strategy is a crucial part of any business, as it helps organizations to reach their target customers and generate revenue. It involves...

9 min read

4 Go-to-Market Metrics for Analyzing Sales Cycle Performance

Chief Revenue Officers are constantly looking for ways to maximize their sales performance and revenue growth. Sales cycle metrics are a key factor...

The Case for Prioritizing RevOps Directly After Your Series A Financing

3 min read

The Case for Prioritizing RevOps Directly After Your Series A Financing

Congrats! You just raised a sizable Series A round. Now what?  Your company is moving from a founder-led approach for acquiring customers to a...

How RevOps Solves Your Growth Challenges at Seed, Series A, and Series B

4 min read

How RevOps Solves Your Growth Challenges at Seed, Series A, and Series B

Obstacles are inevitable as you scale your business. Those obstacles, however, will change depending on the size of your company.

5 Reasons Why B2B Startup CEOs Should Care About RevOps

4 min read

5 Reasons Why B2B Startup CEOs Should Care About RevOps

B2B startups don’t have the luxury of waiting around for the right customers to come to them.  They have to be precise in finding product-market fit,...

What Does RevOps Actually Bring to the Table for Bootstrapped B2B Startups?

6 min read

What Does RevOps Actually Bring to the Table for Bootstrapped B2B Startups?

Our team recently met with the CEO of a B2B tech company in Atlanta. Bootstrapped. ~$10M ARR.

How to Scale Your SaaS Company Faster With Go-to-Market Data

3 min read

How to Scale Your B2B Startup Faster With Go-to-Market Data

Every SaaS company wants to scale their business; few companies know how to do it effectively and efficiently.  Scaling requires executive and...

What Does Go-to-Market Data Have to Do With My Company's Valuation?

3 min read

What Does Go-to-Market Data Have to Do With My B2B Startup's Valuation?

A grueling part of the venture capital or private equity fundraising process is the due diligence phase. Potential investors will typically open up...

3 Reasons Why Data is Closely Linked to Company Growth

2 min read

3 Reasons Why GTM Data is Closely Linked to B2B Startup Growth

It's common to think of data as just an operational component for sales and marketing teams. But did you know that the quality of your data can...