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What Does RevOps Actually Bring to the Table for Bootstrapped B2B Startups?

Our team recently met with the CEO of a B2B tech company in Atlanta. Bootstrapped. ~$10M ARR.

As we were discussing...

How to Scale Your B2B Startup Faster With Go-to-Market Data

Every SaaS company wants to scale their business; few companies know how to do it effectively and efficiently. 

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What Does Go-to-Market Data Have to Do With My B2B Startup's Valuation?

A grueling part of the venture capital or private equity fundraising process is the due diligence phase. Potential...

3 Reasons Why GTM Data is Closely Linked to B2B Startup Growth

It's common to think of data as just an operational component for sales and marketing teams.

But did you know that the...

Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"

Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?

If it seems...

Want to Get From Series A to Series E? You Need This Data Infrastructure

The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work....

3 Ways B2B Startups Can Solve Their Biggest Go-to-Market Data Integrity Issues

How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key...

How Voice of Prospect Informs Marketing, Sales & Product Leaders

Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll...

8 Ways to Capture Voice of Prospect Data with Gong.io

Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for...

What is Voice of Prospect and How is it Different from Voice of Customer?

Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like...