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5 min read

Why Revenue Leaders are Falling for the Myth of Being "Data-Driven"

Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?

If it seems...

4 min read

Want to Get From Series A to Series E? You Need This Data Infrastructure

The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work....

4 min read

3 Ways Tech Companies Can Solve Their Biggest Go-to-Market Data Integrity Issues

How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key...

2 min read

How Voice of Prospect Informs Marketing, Sales & Product Leaders

Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll...

7 min read

8 Ways to Capture Voice of Prospect Data with Gong.io

Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for...

3 min read

What is Voice of Prospect and How is it Different from Voice of Customer?

Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like...

11 min read

9 Ways to Enforce Data Quality in Sales and Marketing

This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to...

16 min read

Top 17 Obstacles to Data Integrity for Go-to-Market Teams

When growth flatlines for investor-backed tech companies, board members start pressing the CEO for answers...

“What’s...

15 min read

Why LTV/CAC is a Misleading SaaS Metric and Should be Replaced with Customer NPV

How the quest for simplification drove ignorance (not dissimilar to politics)

Lifetime Value / Customer Acquisition...

13 min read

How to Manage Sales & Marketing Spend Like an Investment Portfolio

Most early and growth stage SaaS companies squander precious time and expensive capital thrashing through sales and...