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Scott Stouffer

CEO & Founder of scaleMatters.

5 min read

Why B2B Startups Should Manage Sales & Marketing Spend Like an Investment Portfolio

Most early and growth stage B2B startups squander precious time and expensive capital thrashing through sales and marketing approaches that constantly change without any reliable data to inform their decision-making.

According to venture...

scaleMatters Manifesto - Data-FIRST Customer Acquisition

3 min read

Data-FIRST Manifesto: Why We Started scaleMatters

Spewing, hand-waving and back-pedaling.

I can’t even count how many times across so many companies as CEO or Board member that I’ve asked questions...