3 min read
Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"
Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?
2 min read
Want to Get From Series A to Series E? You Need This GTM Data Infrastructure
The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in...
Data Infrastructure Required to Go From Series A to E
The data you capture in your go-to-market engine can be a competitive differentiator. When you take your data quality, data hygiene, and data...
3 min read
3 Ways B2B Startups Can Solve Their Biggest Go-to-Market Data Integrity Issues
How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a...
1 min read
How Voice of Prospect Informs Marketing, Sales & Product Leaders
Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so...
4 min read
8 Ways to Capture Voice of Prospect Data with Gong.io
Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for go-to-market leaders. Do you know...
CRO's Keys to Aligning Sales & Success in First 90 Days
2X Chief Revenue Officer and now President of Surefire Local, Mike Pierce, took some time out of his busy schedule to share important lessons, one of...
2 min read
What is Voice of Prospect and How is it Different from Voice of Customer?
Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like driving at night in the countryside...
The 7 Criteria for an Effective Chief Revenue Officer
What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? Join us for a conversation about 7 criteria that define a CRO...