Go-to-market data can be defined as data captured in your go-to-market tech stack (your CRM, marketing automation, or sales enablement tools). But although many people are capturing data, not many people know how to use it to improve customer acquisition and retention approaches.
In this quick-hitting 10-minute episode, Scott Stouffer, CEO and Co-Founder of scaleMatters, discusses the best ways to use and capture GTM data:
scaleMatters : June 14, 2022
In this episode, scaleMatters CEO and Co-Founder Scott Stouffer shares his insights into what RevOps "Done Right" looks like for companies looking to...
scaleMatters : October 27, 2021
An important part of growing a company is having a solid brand. Among the many things to tackle when brand building is figuring out the optimal way...
scaleMatters : September 8, 2021
The data you capture in your go-to-market engine can be a competitive differentiator. When you take your data quality, data hygiene, and data...
scaleMatters
