The phrase “data-driven” gets thrown around with many revenue, sales, and marketing leaders. Just because you’re capturing a lot of data, doesn’t mean you’re data-driven. It doesn’t mean you’re using data to power your business decisions.
In this 10-minute episode, scaleMatters CEO and Co-Founder Scott Stouffer reveals the reasons why there’s a large misconception about being data-driven:
- Why companies are actually performance first and data second (1:33)
- How putting your data first puts you in position to impact outcomes faster (3:20)
- The trap of “fail fast mentality” without any rigorous data measurement (7:04)
- Actionable tips to evolve from falsely data-driven to data-first (9:14)