The Misconception of Being Data-Driven: Why Revenue Leaders are Continually Frustrated With Their Go-to-Market Data


The phrase “data-driven” gets thrown around with many revenue, sales, and marketing leaders. Just because you’re capturing a lot of data, doesn’t mean you’re data-driven. It doesn’t mean you’re using data to power your business decisions.

In this 10-minute episode, scaleMatters CEO and Co-Founder Scott Stouffer reveals the reasons why there’s a large misconception about being data-driven:

  • Why companies are actually performance first and data second (1:33)
  • How putting your data first puts you in position to impact outcomes faster (3:20)
  • The trap of “fail fast mentality” without any rigorous data measurement (7:04)
  • Actionable tips to evolve from falsely data-driven to data-first (9:14)
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The Data Room

Written by The Data Room

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help B2B CEOs, CROs, or revenue leaders build a more effective, efficient Go-to-Market engine. Subscribe to The Data Room on Spotify or Apple Podcasts.

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