Your GTM Data is Tightly Connected to Growth & Scalability


Your go-to-market data is more tightly connected to your growth and scalability than you might initially believe.

In this episode, Scott Stouffer discusses the importance of tracking go-to-market data on a granular level, and the reasons why this data is often plagued with data integrity issues.

  • How go-to-market data impacts growth and scalability (1:03)
  • Why so many growth-stage companies experience inefficiencies in their customer acquisition (2:15)
  • What is a granular data model and examples of implementing it in your own company (4:51)
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Podcast: The Data Room
The Data Room

Written by The Data Room

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help B2B CEOs, CROs, or revenue leaders build a more effective, efficient Go-to-Market engine. Subscribe to The Data Room on Spotify or Apple Podcasts.

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