Growth-Stage Strategies for Elevating Your Go-to-Market Data Integrity


The go-to-market data you capture is invaluable to your company’s growth. 

But if it’s not structured in a way that easily identifies ways to optimize your customer acquisition and revenue engine, your growth will be unnecessarily constrained.

scaleMatters CEO and tech founder Scott Stouffer shares tips for growth-stage companies currently overwhelmed by their CRM.

We break down:

  • The issues that arise without a data model and why companies treat data as an afterthought (0:28)
  • The problem of keeping a data model siloed between teams (3:13)
  • Reasons why poor data integrity and hygiene occurs (4:09)
  • How a change in sales/marketing leadership can cause data integrity issues (5:11)
  • Why we need to stop the over-reliance on salespeople to input CRM data (7:11)
  • Where revenue leaders can start to clean up their CRM (10:29)
  • The importance of a business analyst hire for a growth-stage company (12:28)
  • Why there needs to be a “cultural sanctity” around data (14:36)


powered by Sounder
Podcast: The Data Room
The Data Room

Written by The Data Room

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help B2B CEOs, CROs, or revenue leaders build a more effective, efficient Go-to-Market engine. Subscribe to The Data Room on Spotify or Apple Podcasts.

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