Using Go-to-Market Data to Show Growth and Support Your Valuation


Evaluating a company’s go-to-market data is one way potential investors de-risk an investment and gain confidence when they perform due diligence.

They want to understand the current state of the go-to-market engine and its capacity to support near-term growth. 

In this 10-minute episode, Scott Stouffer, CEO and Co-Founder of scaleMatters discusses more about the importance of go-to-market data and its impact on company growth and potential valuation.

  • The metrics that investors look for when evaluating a company (0:45)
  • Why missing or poor quality go-to-market data adds perceived risk for investors (3:25)
  • The type of data early-stage and growth-stage companies should start tracking to maximize their growth (5:34)
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Podcast: The Data Room
The Data Room

Written by The Data Room

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help B2B CEOs, CROs, or revenue leaders build a more effective, efficient Go-to-Market engine. Subscribe to The Data Room on Spotify or Apple Podcasts.

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