The 7 Criteria for an Effective Chief Revenue Officer


What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? 

Join us for a conversation about 7 criteria that define a CRO strategist.

In this episode, we interview Kelly Ford, General Partner & Growth Equity Investor at Edison Partners, about:

  • How she used operating experience to become a great investor
  • Exploring the scope of a CRO
  • 7 competencies of an effective CRO
  • How new CROs should tackle their first 30-60-90 days
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Go-to-Market Excellence

Written by Go-to-Market Excellence

Each episode, we dissect the innovative tools and data-driven strategies that give forward-thinking leaders an edge in today’s market.

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