The 7 Criteria for an Effective Chief Revenue Officer

Picture of scaleMatters scaleMatters June 23, 2021

Revenue Operations
The 7 Criteria for an Effective Chief Revenue Officer

What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? 

Join us for a conversation about 7 criteria that define a CRO strategist.In this episode, we interview Kelly Ford, General Partner & Growth Equity Investor at Edison Partners, about:

  • How she used operating experience to become a great investor
  • Exploring the scope of a CRO
  • 7 competencies of an effective CRO
  • How new CROs should tackle their first 30-60-90 days

 
Why B2B Revenue Leaders are Falling for the Myth of Being

Why B2B Revenue Leaders are Falling for the Myth of Being "Data-Driven"

Picture of scaleMatters scaleMatters : October 4, 2021

Has there been any phrase more overused in business lexicon over the last two decades than “data-driven”?

Revenue Operations Go-to-Market Data
Read More
This is Why Periodic CRM Data Cleanups Fail

This is Why Periodic CRM Data Cleanups Fail

Picture of scaleMatters scaleMatters : November 10, 2021

Have you ever had to clean up your CRM? If you’re like most RevOps leaders, it’s a regular chore to audit CRM data and ensure all the data is...

Revenue Operations Go-to-Market Data
Read More
Two Types of GTM Data That Help Growth-Stage Companies Compete

Two Types of GTM Data That Help Growth-Stage Companies Compete

Picture of scaleMatters scaleMatters : October 20, 2021

Go-to-market data can be defined as data captured in your go-to-market tech stack (your CRM, marketing automation, or sales enablement tools). But...

Revenue Operations Go-to-Market Data
Read More