Spewing, hand-waving and back-pedaling.

I can’t even count how many times across so many companies as CEO or Board member that I’ve asked questions looking for specific information to help guide important decisions on sales & marketing strategy and execution only to have someone respond with a substance-free answer where useful information is indiscernible all the while gesturing to add emphasis.  This combination is what I refer to as spewing and hand-waving.  When I press a bit deeper the story changes, twisting and turning until it has no resemblance to what was originally proffered…back-pedaling if you will.  We’ve all experienced this as CEOs, CROs and investors.