Spewing, hand-waving and back-pedaling.

I can’t even count how many times across so many companies as CEO or Board member that I’ve asked questions looking for specific information to help guide important sales & marketing decisions only to have someone respond with a substance-free answer where useful information is indiscernible (all the while gesturing to add emphasis).

This combination is what I refer to as spewing and hand-waving. When I press a bit deeper the story changes, twisting and turning until it has no resemblance to what was originally proffered…back-pedaling if you will. If you're a CEO, CRO, or investor you've most certainly experienced those painful moments yourself!