Tangible Ways RevOps Can Provide Strategic Value to the C-Suite


How can RevOps leaders get a seat at the executive leadership table? Here’s a secret: The revenue operations team often knows more about the tactical ins and outs of growing the company than any other department.

In this episode, Scott Stouffer (CEO and Co-Founder of scaleMatters) explores tangible ways that RevOps leaders can provide such strategic value:

  • Identify friction in the go-to-market engine (1:35)
  • Optimize for product-market message fit (3:25)
  • Capture information about your prospects faster and more accurately (4:58)
  • Improve sales conversations and prospecting scripts (6:36)
  • Refine competitive positioning in an unbiased way (7:44)
  • Determine which sourcing strategies are most effective (9:06)
  • Calling out process breakdowns relatively quickly (10:20)
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Podcast: The Data Room
The Data Room

Written by The Data Room

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help B2B CEOs, CROs, or revenue leaders build a more effective, efficient Go-to-Market engine. Subscribe to The Data Room on Spotify or Apple Podcasts.

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