Data Infrastructure Required to Go From Series A to E

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The data you capture in your go-to-market engine can be a competitive differentiator. When you take your data quality, data hygiene, and data integrity seriously, you can accelerate your growth in ways that are significantly more efficient and cost-effective.

In this episode, Scott Stouffer, scaleMatters CEO and Co-Founder dives into the three components that growth-stage companies need to implement in order to have quality go-to-market data:

  • A strategic data model with clear identifiers of metrics to measure (1:21)
  • A cohesive sales and marketing customer acquisition tech stack (2:43)
  • A continuous data integrity layer that identifies anomalies (3:22)

This 10-minute breakdown provides guidance on layering these components together so your company can execute its GTM strategy.

 
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Podcast: The Data Room
The Data Room

Written by The Data Room

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help B2B CEOs, CROs, or revenue leaders build a more effective, efficient Go-to-Market engine. Subscribe to The Data Room on Spotify or Apple Podcasts.

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