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Data Analyst or RevOps Leader: Who's the First Hire for B2B Startup CEOs?


You’re a growing B2B company with some traction and some initial customers. Should you hire a RevOps leader or a business analyst to help with your go-to-market engine?

Ideally, you’d have enough capital to hire both, but that’s rarely the case.

In this episode, Scott Stouffer, scaleMatters CEO and Co-Founder, reviews the case for hiring a RevOps leader or a business analyst. 

He reviews:

  • The data that CEOs need when they’re growing an early-stage business (1:17)
  • What data is useful for determining what strategies are most effective vs. least effective (2:42)
  • The core tech stack that B2B companies should invest in (6:07)
  • Why RevOps is so popular for managing your tech stack (7:07)
  • The differences between a RevOps leader and a business analyst (10:!2)
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Podcast: The Data Room
The Data Room

Written by The Data Room

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help B2B CEOs, CROs, or revenue leaders build a more effective, efficient Go-to-Market engine. Subscribe to The Data Room on Spotify or Apple Podcasts.

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