B2B Startups: When is it Too Early to Invest in RevOps?


As a B2B startup, you have many avenues available to start building. It can be a bit overwhelming to figure out where to put your focus. 

Once you build your sales and marketing teams, is it time to start building out a revenue operations function?

Join Scott Stouffer, CEO and Co-Founder of scaleMatters, as he reviews the timing of investing in RevOps as a B2B startup:

  • When it’s too premature to invest in RevOps (1:06)
  • Challenges that indicate that it’s time to invest in RevOps (4:01)
  • Why you shouldn’t leave it to sales or marketing teams to manage your tech stack (8:11)
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Podcast: The Data Room
The Data Room

Written by The Data Room

Have 15 minutes to spare? 5x CEO, 3x Founder Scott Stouffer is here to answer ONE big question that will help B2B CEOs, CROs, or revenue leaders build a more effective, efficient Go-to-Market engine. Subscribe to The Data Room on Spotify or Apple Podcasts.

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