B2B Startups: When is it Too Early to Invest in RevOps?


As a B2B startup, you have many avenues available to start building. It can be a bit overwhelming to figure out where to put your focus. 

Once you build your sales and marketing teams, is it time to start building out a revenue operations function?

Join Scott Stouffer, CEO and Co-Founder of scaleMatters, as he reviews the timing of investing in RevOps as a B2B startup:

  • When it’s too premature to invest in RevOps (1:06)
  • Challenges that indicate that it’s time to invest in RevOps (4:01)
  • Why you shouldn’t leave it to sales or marketing teams to manage your tech stack (8:11)
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Podcast: The Data Room
The Data Room

Written by The Data Room

We share actionable tips and best practices to strategically optimize your go-to-market data - whether that's in your CRM, sales tools, or marketing platforms.

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