Gaps in alignment between sales, success, and marketing can spell disaster if you’re trying to effectively run an ABM play.
When your goal is to take a more coordinated approach, especially around enterprise accounts, it’s crucial to maintain connective tissue across your revenue function — which is where RevOps comes in.
- Why RevOps is the key to ABM
- Internal and upmarket metrics for RevOps
- Why having a plan for your data is important
- Advice for the first 30 days in a RevOps role