RevOps is Essential to Moving Up-Market in B2B SaaS


Gaps in alignment between sales, success, and marketing can spell disaster if you’re trying to effectively run an ABM play. 

When your goal is to take a more coordinated approach, especially around enterprise accounts, it’s crucial to maintain connective tissue across your revenue function — which is where RevOps comes in.

In this episode, Doug Houvener, Senior Director of Revenue Operations at WebPT, explains why RevOps is the key to moving up-market in B2B SaaS.

We discuss:

  • Why RevOps is the key to ABM
  • Internal and upmarket metrics for RevOps
  • Why having a plan for your data is important
  • Advice for the first 30 days in a RevOps role
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Go-to-Market Excellence

Written by Go-to-Market Excellence

Each episode, we dissect the innovative tools and data-driven strategies that give forward-thinking leaders an edge in today’s market.

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