Data Integrity Starts with the CEO


Part of a CEO’s job includes being an evangelist for CRM. 

They need to provide a clear vision for how every department benefits from implementing a CRM and keeping it up-to-date with customer information.

In this episode, Tom Hui, Founder and CEO of HSTpathways, shares some of the tactics he has used to drive adoption of CRM processes and how accurate data has helped him make good business decisions.

We discuss:

  • Being an evangelist for CRM
  • Strategies to drive CRM adoption
  • Making good decisions from data
  • Working with inaccurate or deteriorated data sets
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Go-to-Market Excellence

Written by Go-to-Market Excellence

Each episode, we dissect the innovative tools and data-driven strategies that give forward-thinking leaders an edge in today’s market.

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