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Data Integrity

6 min read

What Does RevOps Actually Bring to the Table for Bootstrapped B2B Startups?

Our team recently met with the CEO of a B2B tech company in Atlanta. Bootstrapped. ~$10M ARR.

3 min read

What Does Go-to-Market Data Have to Do With My B2B Startup's Valuation?

A grueling part of the venture capital or private equity fundraising process is the due diligence phase. Potential investors will typically open up an investor data room, where the prospective company will provide as much data as they can to ensure...

2 min read

3 Reasons Why GTM Data is Closely Linked to B2B Startup Growth

It's common to think of data as just an operational component for sales and marketing teams.

But did you know that the quality of your data can actually inhibit company growth?

2 min read

Want to Get From Series A to Series E? You Need This Data Infrastructure

The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in executing a data-FIRST approach to customer acquisition build a layered data infrastructure

3 min read

3 Ways B2B Startups Can Solve Their Biggest Go-to-Market Data Integrity Issues

How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a checkup:

9 min read

9 Ways to Enforce Data Quality in B2B Sales and Marketing

This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to make smart analytical decisions.

Even if your sales and martech stack is a who’s who of G2 category leaders, your ability to manage can...

12 min read

Top 17 Obstacles to Data Integrity for B2B Startup Go-to-Market Teams

When growth flatlines for investor-backed tech companies, board members start pressing the CEO for answers...

“What’s going on?" "Can you get back on plan?" "How are you going to right the ship?”

CEOs and management teams often cite competition or...