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11 min read

9 Ways to Enforce Data Quality in Sales and Marketing

By Vinny Poliseno on Jan 27, 2021 4:54:23 PM

This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to make smart analytical decisions.

Even if your sales and martech stack is a who’s who of G2 category leaders, your ability to manage can still be handcuffed by data inconsistencies, missing data, duplicate data or conflicting data in sales and marketing.

Topics: Data Integrity
16 min read

Top 17 Obstacles to Data Integrity for Go-to-Market Teams

By Dan Quirk on Dec 10, 2020 10:33:57 AM

When growth flatlines for investor-backed tech companies, board members start pressing the CEO for answers...

“What’s going on?" "Can you get back on plan?" "How are you going to right the ship?”

CEOs and management teams often cite competition or business model challenges as culprits for slow growth. Other macro factors such as shifting market conditions, governmental bureaucracy, or economic downturns are sometimes blamed.

Rarely is poor data integrity mentioned as the reason for stalling out.

Topics: Data Integrity