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Data Integrity

What Does RevOps Actually Bring to the Table for Bootstrapped B2B Startups?

6 min read

What Does RevOps Actually Bring to the Table for Bootstrapped B2B Startups?

Our team recently met with the CEO of a B2B tech company in Atlanta. Bootstrapped. ~$10M ARR.

What Does Go-to-Market Data Have to Do With My Company's Valuation?

3 min read

What Does Go-to-Market Data Have to Do With My B2B Startup's Valuation?

A grueling part of the venture capital or private equity fundraising process is the due diligence phase. Potential investors will typically open up...

3 Reasons Why Data is Closely Linked to Company Growth

2 min read

3 Reasons Why GTM Data is Closely Linked to B2B Startup Growth

It's common to think of data as just an operational component for sales and marketing teams.

But did you know that the quality of your data can...

Want to Get From Series A to Series E? You Need This Data Infrastructure

2 min read

Want to Get From Series A to Series E? You Need This Data Infrastructure

The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in...

3 Ways B2B Startups Can Solve Their Biggest Go-to-Market Data Integrity Issues

3 min read

3 Ways B2B Startups Can Solve Their Biggest Go-to-Market Data Integrity Issues

How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a...

9 Ways to Enforce Data Quality in Sales and Marketing

9 min read

9 Ways to Enforce Data Quality in B2B Sales and Marketing

This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to make smart analytical...

Top 17 Obstacles to Data Integrity for Go-to-Market Teams

12 min read

Top 17 Obstacles to Data Integrity for B2B Startup Go-to-Market Teams

When growth flatlines for investor-backed tech companies, board members start pressing the CEO for answers...

“What’s going on?" "Can you get back on...