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Vinny Poliseno

Vinny Poliseno

Head of RevOps at scaleMatters.

Recent posts by Vinny Poliseno

11 min read

9 Ways to Enforce Data Quality in Sales and Marketing

By Vinny Poliseno on Jan 27, 2021 4:54:23 PM

This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to make smart analytical decisions.

Even if your sales and martech stack is a who’s who of G2 category leaders, your ability to manage can still be handcuffed by data inconsistencies, missing data, duplicate data or conflicting data in sales and marketing.

Topics: Data Integrity