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Heather Quitos

Heather Quitos

Head of Content at scaleMatters

Recent posts by Heather Quitos

4 min read

Want to Get From Series A to Series E? You Need This Data Infrastructure

By Heather Quitos on September 23, 2021

The ability to use data to optimize your go-to-market engine doesn’t happen overnight; it requires intentional work. Companies that are successful in executing a data-FIRST approach to customer acquisition build a layered data infrastructure

Topics: Data Integrity
4 min read

3 Ways Tech Companies Can Solve Their Biggest Go-to-Market Data Integrity Issues

By Heather Quitos on September 7, 2021

How healthy is your data integrity? According to many B2B revenue leaders, their data and methods of measuring key performance indicators could use a checkup:

Topics: Data Integrity