Why Early/Growth Stage B2B Startup CEOs Need to Start Caring About RevOps

B2B startups might often hear the term “revenue operations” and think that they’re too early to invest in an operational component of their business.

In reality, the earlier you invest in revenue operations (RevOps), the stronger you are setting yourself up for growth.

In this episode, Scott reviews the importance of RevOps for an early-and growth-stage startup:

• The impact of the RevOps function on B2B startups (1:17)
• The type of expertise needed to manage a B2B tech stack (5:15)
• How startup CEOs can use RevOps as a strategic asset (7:56)
• The top 4 ways RevOps can underpin revenue growth (15:41)