2X Chief Revenue Officer and now President of Surefire Local, Mike Pierce, took some time out of his busy schedule to share important lessons, one of which was that revenue is about way more than just the sales department.
Here’s what we discussed:
- Overcoming resistance to align sales and CS
- Advice on becoming a CRO & managing the CRO > VP Marketing relationship
- The metrics that CROs should track weekly/monthly/quarterly
- Building a go-to-market team to match your sales motion and your buyer
- The one-call close — when it works and when it doesn’t