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Go-to-Market Excellence

In each episode, we discuss with forward-thinking B2B leaders the innovative tools and data-driven strategies that give them an edge in today’s market.

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The Data Room

In each 15-20 minute episode, we share actionable tips and best practices to strategically optimize your go-to-market data - whether that's in your CRM, sales tools, or marketing platforms.

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1 min read

Applying Lean Six Sigma Principles to Revenue Operations

By Go-to-Market Excellence on Dec 27, 2021 8:00:00 AM

Lean Six Sigma is a lot like a Swiss army knife. It provides the tools to handle just about any challenge that a business can throw at you.

Topics: Go-to-Market Excellence
1 min read

The Case for Hiring a Business Analyst Before a RevOps Leader

By Go-to-Market Excellence on Dec 20, 2021 8:00:00 AM

You’re the CEO of a startup. Who do you hire first? A business analyst or a head of RevOps?

Topics: Go-to-Market Excellence
1 min read

Solving Data Hygiene Issues, Ops Team Building, and Customer Journey Mapping

By Go-to-Market Excellence on Dec 13, 2021 8:00:00 AM

Data hygiene is a common challenge in many startups. Most organizations aren't aware of the importance of establishing a single source of truth for the whole organization from the beginning.

Topics: Go-to-Market Excellence
1 min read

Hypergrowth GTM Leaders Should Be Best Friends with RevOps + CS + Product

By Go-to-Market Excellence on Dec 6, 2021 8:00:00 AM

High-performing GTM leaders in hypergrowth companies make it a priority to cozy up with data, RevOps, CX, and product.

Why?

Topics: Go-to-Market Excellence
1 min read

How Remote Learning for GTM Teams Dramatically Improves Outcomes

By Go-to-Market Excellence on Nov 29, 2021 8:00:00 AM

When COVID hit, Toby Carrington, EVP of Global Operations, and the rest of the leadership team at Seismic had just completed their SKO in early 2020.

Topics: Go-to-Market Excellence
1 min read

You Can't Scale Marketing Winning 0.1% of Leads

By Go-to-Market Excellence on Nov 15, 2021 8:00:00 AM

With a background in engineering, bioinstrumentation, and product management, he’s not your average marketer or chief exec.

Topics: Go-to-Market Excellence
1 min read

Strategic Alignment & Planning, NOT Silos & Scrambling

By Go-to-Market Excellence on Nov 1, 2021 8:00:00 AM

In enterprise sales, you can’t save the quarter with last-minute prospecting.

It just doesn’t work.

Topics: Go-to-Market Excellence
1 min read

G2's GTM Advantage: Happy People, Rigorous Planning, Buyer Intent Data

By Go-to-Market Excellence on Oct 25, 2021 8:00:00 AM

G2 crossed $50M in ARR in 2020.

That’s rarefied air. Only about 4% of SaaS and subscription companies have ever hit that mark.

Topics: Go-to-Market Excellence
1 min read

Two Distinct Qualities of Successful GTM Leaders

By Go-to-Market Excellence on Oct 18, 2021 8:00:00 AM

If you yearn to be a go to market commander or an iconic CRO, you’ve got to be an absolute expert in one of two crucial areas:

Building the machine, and building your team.

Topics: Go-to-Market Excellence
1 min read

How a KPI Management Approach Called 'World Clocks' Drove Demandbase Past $200M in Revenue

By Go-to-Market Excellence on Oct 11, 2021 8:00:00 AM

Imagine you're in the lobby of a giant global bank. On one wall, there is a collection of clocks that indicate the times in major cities around the world.

Topics: Go-to-Market Excellence