Lean Six Sigma is a lot like a Swiss army knife. It provides the tools to handle just about any challenge that a business can throw at you.
1 min read
The Case for Hiring a Business Analyst Before a RevOps Leader
You’re the CEO of a startup. Who do you hire first? A business analyst or a head of RevOps?
Topics: Go-to-Market Excellence
1 min read
Solving Data Hygiene Issues, Ops Team Building, and Customer Journey Mapping
Data hygiene is a common challenge in many startups. Most organizations aren't aware of the importance of establishing a single source of truth for the whole organization from the beginning.
Topics: Go-to-Market Excellence
1 min read
Hypergrowth GTM Leaders Should Be Best Friends with RevOps + CS + Product
High-performing GTM leaders in hypergrowth companies make it a priority to cozy up with data, RevOps, CX, and product.
Why?
Topics: Go-to-Market Excellence
1 min read
How Remote Learning for GTM Teams Dramatically Improves Outcomes
When COVID hit, Toby Carrington, EVP of Global Operations, and the rest of the leadership team at Seismic had just completed their SKO in early 2020.
Topics: Go-to-Market Excellence
1 min read
You Can't Scale Marketing Winning 0.1% of Leads
With a background in engineering, bioinstrumentation, and product management, he’s not your average marketer or chief exec.
Topics: Go-to-Market Excellence
1 min read
Strategic Alignment & Planning, NOT Silos & Scrambling
In enterprise sales, you can’t save the quarter with last-minute prospecting.
It just doesn’t work.
Topics: Go-to-Market Excellence
1 min read
G2's GTM Advantage: Happy People, Rigorous Planning, Buyer Intent Data
G2 crossed $50M in ARR in 2020.
That’s rarefied air. Only about 4% of SaaS and subscription companies have ever hit that mark.
Topics: Go-to-Market Excellence
1 min read
Two Distinct Qualities of Successful GTM Leaders
If you yearn to be a go to market commander or an iconic CRO, you’ve got to be an absolute expert in one of two crucial areas:
Building the machine, and building your team.
Topics: Go-to-Market Excellence
1 min read
How a KPI Management Approach Called 'World Clocks' Drove Demandbase Past $200M in Revenue
Imagine you're in the lobby of a giant global bank. On one wall, there is a collection of clocks that indicate the times in major cities around the world.
