Lean Six Sigma is a lot like a Swiss army knife. It provides the tools to handle just about any challenge that a business can throw at you.
1 min read
Applying Lean Six Sigma Principles to Revenue Operations
By Go-to-Market Excellence on Dec 27, 2021 8:00:00 AM
Topics: Go-to-Market Excellence
1 min read
The Case for Hiring a Business Analyst Before a RevOps Leader
By Go-to-Market Excellence on Dec 20, 2021 8:00:00 AM
You’re the CEO of a startup. Who do you hire first? A business analyst or a head of RevOps?
Topics: Go-to-Market Excellence
1 min read
Solving Data Hygiene Issues, Ops Team Building, and Customer Journey Mapping
By Go-to-Market Excellence on Dec 13, 2021 8:00:00 AM
Data hygiene is a common challenge in many startups. Most organizations aren't aware of the importance of establishing a single source of truth for the whole organization from the beginning.
Topics: Go-to-Market Excellence
1 min read
Hypergrowth GTM Leaders Should Be Best Friends with RevOps + CS + Product
By Go-to-Market Excellence on Dec 6, 2021 8:00:00 AM
High-performing GTM leaders in hypergrowth companies make it a priority to cozy up with data, RevOps, CX, and product.
Why?
Topics: Go-to-Market Excellence
1 min read
How Remote Learning for GTM Teams Dramatically Improves Outcomes
By Go-to-Market Excellence on Nov 29, 2021 8:00:00 AM
When COVID hit, Toby Carrington, EVP of Global Operations, and the rest of the leadership team at Seismic had just completed their SKO in early 2020.
Topics: Go-to-Market Excellence
1 min read
You Can't Scale Marketing Winning 0.1% of Leads
By Go-to-Market Excellence on Nov 15, 2021 8:00:00 AM
With a background in engineering, bioinstrumentation, and product management, he’s not your average marketer or chief exec.
Topics: Go-to-Market Excellence
1 min read
Strategic Alignment & Planning, NOT Silos & Scrambling
By Go-to-Market Excellence on Nov 1, 2021 8:00:00 AM
In enterprise sales, you can’t save the quarter with last-minute prospecting.
It just doesn’t work.
Topics: Go-to-Market Excellence
1 min read
G2's GTM Advantage: Happy People, Rigorous Planning, Buyer Intent Data
By Go-to-Market Excellence on Oct 25, 2021 8:00:00 AM
G2 crossed $50M in ARR in 2020.
That’s rarefied air. Only about 4% of SaaS and subscription companies have ever hit that mark.
Topics: Go-to-Market Excellence
1 min read
Two Distinct Qualities of Successful GTM Leaders
By Go-to-Market Excellence on Oct 18, 2021 8:00:00 AM
If you yearn to be a go to market commander or an iconic CRO, you’ve got to be an absolute expert in one of two crucial areas:
Building the machine, and building your team.
Topics: Go-to-Market Excellence
1 min read
How a KPI Management Approach Called 'World Clocks' Drove Demandbase Past $200M in Revenue
By Go-to-Market Excellence on Oct 11, 2021 8:00:00 AM
Imagine you're in the lobby of a giant global bank. On one wall, there is a collection of clocks that indicate the times in major cities around the world.