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Go-to-Market Excellence

In each episode, we discuss with forward-thinking B2B leaders the innovative tools and data-driven strategies that give them an edge in today’s market.

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The Data Room

In each 15-20 minute episode, we share actionable tips and best practices to strategically optimize your go-to-market data - whether that's in your CRM, sales tools, or marketing platforms.

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1 min read

The Misconception of Being Data-Driven: Why Revenue Leaders are Continually Frustrated With Their Go-to-Market Data

By The Data Room on Sep 15, 2021 8:00:00 AM

The phrase “data-driven” gets thrown around with many revenue, sales, and marketing leaders. Just because you’re capturing a lot of data, doesn’t mean you’re data-driven. It doesn’t mean you’re using data to power your business decisions.

Topics: The Data Room Go-to-Market Data