RevOps is the #2 Most Important Business Function in this New Go-to-Market Framework, "MOVE"

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RevOps is one of the most important roles in any organization, second only to the CEO, and it will stay that way over the next three to five years.
Why is it so important and how do you implement a go-to-market framework that works for your team?

In this wide-ranging conversation, special co-host Heather Quitos and I interview Sangram Vajre, Co-Founder and Chief Evangelist at Terminus, about his new book MOVE and the lessons that it teaches us about the RevOps function.

We discuss:

  • Who owns GTM
  • Why RevOps is the second most important role in any organization
  • Why GTM effectiveness is more important than GTM efficiency
  • The positive side effects of an autonomous RevOps team
  • Building a GTM tech stack strategically

Check out these resources we mentioned during the podcast:

 
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Go-to-Market Excellence

Written by Go-to-Market Excellence

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