Go-to-market analysts have a unique vantage point from which they can understand how all the dots connect within a business.
They’re part of a centralized team — a single source of truth for business analytics — but they completely focus on go-to-market objectives.
In this episode, I interview Alex Rosenbower, Senior Go-to-Market Analyst at Pendo, about why his company created the go-to-market analyst position.
We discuss:
- The daily responsibilities of a go-to-market analyst
- Hiring your first analyst
- Building data model and data governance
- When native data models fail in your CRM
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