Why Early/Growth Stage B2B Startup CEOs Need to Start Caring About RevOps
B2B startups might often hear the term “revenue operations” and think that they’re too early to invest in an operational component of their business....
scaleMatters February 16, 2022
You’re a growing B2B company with some traction and some initial customers. Should you hire a RevOps leader or a business analyst to help with your go-to-market engine?
Ideally, you’d have enough capital to hire both, but that’s rarely the case.
In this episode, Scott Stouffer, scaleMatters CEO and Co-Founder, reviews the case for hiring a RevOps leader or a business analyst.
He reviews:
B2B startups might often hear the term “revenue operations” and think that they’re too early to invest in an operational component of their business....
B2B startups don’t have the luxury of waiting around for the right customers to come to them. They have to be precise in finding product-market fit,...
B2B companies face an uphill climb when it comes to scaling. There’s a sizable amount of risk that these companies must address in order to grow and...