How and Why Pendo Built a Go-to-Market Analyst Function


Go-to-market analysts have a unique vantage point from which they can understand how all the dots connect within a business. 

They’re part of a centralized team — a single source of truth for business analytics — but they completely focus on go-to-market objectives.

In this episode, I interview Alex Rosenbower, Senior Go-to-Market Analyst at Pendo, about why his company created the go-to-market analyst position.

We discuss:

  • The daily responsibilities of a go-to-market analyst
  • Hiring your first analyst
  • Building data model and data governance
  • When native data models fail in your CRM
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Go-to-Market Excellence

Written by Go-to-Market Excellence

Each episode, we dissect the innovative tools and data-driven strategies that give forward-thinking leaders an edge in today’s market.

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