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Go-to-Market Excellence

In each episode, we discuss with forward-thinking B2B leaders the innovative tools and data-driven strategies that give them an edge in today’s market.

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The Data Room

In each 15-20 minute episode, we share actionable tips and best practices to strategically optimize your go-to-market data - whether that's in your CRM, sales tools, or marketing platforms.

Subscribe: Apple | Spotify | Google 

 

The Data Room

The Data Room

We share actionable tips and best practices to strategically optimize your go-to-market data - whether that's in your CRM, sales tools, or marketing platforms.

Recent posts by The Data Room

1 min read

Tangible Ways RevOps Improves Your Probability of Success as a Growing B2B Company

By The Data Room on Mar 16, 2022 9:25:44 AM

B2B companies face an uphill climb when it comes to scaling. There’s a sizable amount of risk that these companies must address in order to grow and potentially raise more funding. 

Topics: The Data Room
1 min read

Data Analyst or RevOps Leader: Who's the First Hire for B2B Startup CEOs?

By The Data Room on Feb 16, 2022 8:38:48 AM

You’re a growing B2B company with some traction and some initial customers. Should you hire a RevOps leader or a business analyst to help with your go-to-market engine?

Ideally, you’d have enough capital to hire both, but that’s rarely the case.

Topics: The Data Room
1 min read

B2B Startups: When is it Too Early to Invest in RevOps?

By The Data Room on Feb 9, 2022 8:00:00 AM

As a B2B startup, you have many avenues available to start building. It can be a bit overwhelming to figure out where to put your focus. 

Topics: The Data Room
1 min read

Raising Series A? Why You Should Include RevOps in Your 100-Day Plan

By The Data Room on Feb 2, 2022 8:57:00 AM

Raising your Series A funding is an exciting time. You’ve gained traction in an initial customer market and investors are showing confidence that you can scale. But now what?

Topics: The Data Room
1 min read

What Good RevOps Solves at Series Seed, A, B

By The Data Room on Jan 26, 2022 8:00:00 AM

Your strategies and tactics change depending on the size of your company. The same can be said for revenue operations.

Topics: The Data Room
1 min read

Why Early/Growth Stage B2B Startup CEOs Need to Start Caring About RevOps

By The Data Room on Jan 19, 2022 8:00:00 AM

B2B startups might often hear the term “revenue operations” and think that they’re too early to invest in an operational component of their business.

In reality, the earlier you invest in revenue operations (RevOps), the stronger you are setting yourself up for growth.

In this episode, Scott reviews the importance of RevOps for an early-and growth-stage startup:

Topics: The Data Room
1 min read

What Does RevOps Actually Bring to the Table for Bootstrapped B2B Startups?

By The Data Room on Jan 12, 2022 8:00:00 AM

All startup CEOs care about revenue. But if you’re bootstrapped, do you need to care about revenue operations?

Topics: The Data Room
1 min read

Tangible Ways RevOps Can Provide Strategic Value to the C-Suite

By The Data Room on Nov 17, 2021 8:00:00 AM

How can RevOps leaders get a seat at the executive leadership table? Here’s a secret: The revenue operations team often knows more about the tactical ins and outs of growing the company than any other department.

Topics: The Data Room
1 min read

This is Why Periodic CRM Data Cleanups Fail

By The Data Room on Nov 10, 2021 8:00:00 AM

Have you ever had to clean up your CRM? If you’re like most RevOps leaders, it’s a regular chore to audit CRM data and ensure all the data is standardized.

Topics: The Data Room
1 min read

Breaking Down the Issues With Multi-Touch Attribution Reporting

By The Data Room on Nov 4, 2021 8:00:00 AM

Multi-touch attribution gets a lot of attention from marketing teams, but how much of it is necessary?

For all of the hype around attribution models and technologies, Scott Stouffer argues that focus could be better spent on more productive activities. Join Scott in The Data Room as he explores the issues with multi-touch attribution reporting:

Topics: The Data Room