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2 min read

How Voice of Prospect Informs Marketing, Sales & Product Leaders

Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll...

7 min read

8 Ways to Capture Voice of Prospect Data with Gong.io

Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for...

3 min read

What is Voice of Prospect and How is it Different from Voice of Customer?

Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like...