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11 min read

9 Ways to Enforce Data Quality in Sales and Marketing

This article is for revenue leaders and RevOps people who are frustrated with the inability to get trustworthy data to...

16 min read

Top 17 Obstacles to Data Integrity for Go-to-Market Teams

When growth flatlines for investor-backed tech companies, board members start pressing the CEO for answers...

“What’s...

15 min read

Why LTV/CAC is a Misleading SaaS Metric and Should be Replaced with Customer NPV

How the quest for simplification drove ignorance (not dissimilar to politics)

Lifetime Value / Customer Acquisition...