The Case for Prioritizing RevOps Directly After Your Series A Financing
Congrats! You just raised a sizable Series A round. Now what? Your company is moving from a founder-led approach for acquiring customers to a...
Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so it’s useful for optimizing marketing messaging, sales pitches, and product roadmaps.
If you think of a typical sales call, it usually involves some time for discovery about the prospect’s current situation and their goals. Then, the call incorporates a presentation or demonstration of how a given solution can help solve the prospect’s challenges.
Throughout these calls, there is valuable give and take, questions and answers, and objections and counter-objections that all combine for an absolute gold mine of data (known as Voice of Prospect data).
When you’re systematically capturing Voice of Prospect data, we recommend gathering, organizing, and analyzing your data in following nine categories:
When you structure your VoP data, you’ll be able to apply your learnings to marketing, sales, and product development:
scaleMatters is focused on surfacing data and insights to improve new customer acquisition, so we are especially interested in mastering the art of capturing and exploiting Voice of Prospect for more informed sales and marketing decisions.
Download our Definitive Guide to Voice of Prospect for more!
Congrats! You just raised a sizable Series A round. Now what? Your company is moving from a founder-led approach for acquiring customers to a...
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