Ingredients for Scale

Subscribe for new blog notifications

Voice of Prospect

How Voice of Prospect Informs Marketing, Sales & Product Leaders

1 min read

How Voice of Prospect Informs Marketing, Sales & Product Leaders

Once you start capturing what your prospects are saying using a conversation intelligence tool like Gong.io, you’ll want to structure this data so it’s useful for optimizing marketing messaging, sales pitches, and product roadmaps.

8 Ways to Capture Voice of Prospect Data with Gong.io

4 min read

8 Ways to Capture Voice of Prospect Data with Gong.io

Recorded calls between your prospects and your SDRs and Account Executives contain a gold mine of information for go-to-market leaders. Do you know how to properly mine those calls to extract useful insights, not just gather more data?

What is Voice of Prospect and How is it Different from Voice of Customer?

2 min read

What is Voice of Prospect and How is it Different from Voice of Customer?

Making go-to-market decisions about strategy, positioning, and messaging without Voice of Prospect data is like driving at night in the countryside without turning on your high beams.

You can study your SDR activity metrics, sales pipeline growth, close...