7 min read
Why LTV/CAC is a Misleading SaaS Metric and Should be Replaced with Customer NPV
How the quest for simplification drove ignorance (not dissimilar to politics) Lifetime Value / Customer Acquisition Costs (LTV/CAC) has long been a...
CAC
5 min read
Why B2B Startups Should Manage Sales & Marketing Spend Like an Investment Portfolio
Most early and growth stage B2B startups squander precious time and expensive capital thrashing through sales and marketing approaches that...
6 min read
5 Examples of Sales & Marketing Wasted Spend for B2B Startups
Over the last decade, we’ve observed a number of major sales and marketing pitfalls that hinder B2B startups from reaching their growth potential and...